The Mrs. World Pageant was created to recognize the one person who contributes so much to modern life – the international married woman. As the only televised major international pageant devoted exclusively to married women from every corner of the globe, it not only serves as a showcase for many of the world’s most glamorous, versatile and accomplished women but it also brings together at a critical time in history married women from different backgrounds and cultures who share the mutual hopes and aspirations of all womankind. For the first time in Pageant history, the 1989 Mrs. World Pageant had a contestant from the then Soviet Union. That Mrs. World Pageant also marked the first time an international pageant was televised throughout the Soviet Union. By providing this unique forum in which delegates from five continents can work together and share a common purpose, the Mrs. World Pageant successfully fosters greater communication, friendship and mutual understanding among all people.